Interpreting the initial ideas a client presents about a new logo or branding effort starts with deep listening. The most effective logos are impactful, memorable, simple, and have a distinctive elegance of design. A logo is intimate—taking shape as graphic symbols and creative type design that represent the core of who you are, your mission and purpose. Our process is highly collaborative and intuitive as we get to the essence of your intended message and identity.
If a logo is the stone flung into a lake, the ripples are the brand. Branding encompasses everything that influences what you want people to say, think, feel and ultimately act upon related to your business, service or mission. To find those connecting touch points takes strategic, proactive actions. Over the years we have worked with many new businesses and organizations in the US and abroad to energize their enterprises through a distinctive identity.