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Visually appealing, standout print advertising can broaden and deepen your brand, generate new customers and increase sales. This is especially true for well-crafted color magazine ads. The fundamentals are the same for digital advertising, like banner ads for websites or catchy memes for social media marketing. Strong visuals grab attention, effective header copy asks a question or communicates a benefit and invites further exploration. Tight body copy deepens the benefits, followed by the call to action—an offer, discount, urgent time sensitive response needed, etc. Every word is important; typeface selection is vital. The ad’s entire choreography must accomplish a lot in the often-limited dimensions of the advertising landscape where it resides. We do that.